UKIE welcomes Daniel Wood as Communications and Public Affairs Manager
London, United Kingdom 23 August 2010 – Today UKIE, The Association for UK Interactive Entertainment, welcomes Daniel Wood as its new Communications and Public Affairs Manager.
As ELSPA transitions to The Association for UK Interactive Entertainment (UKIE) Daniel will play a vital role in communicating to its members, policy makers, the general public and the wider media.
Daniel brings extensive communications experience to UKIE. He most recently worked as Head of Strategy and Planning in the Marketing and Communications Department at music royalty business, PRS for Music. There he had responsibility for all communications to the businesses’ key stakeholders from government and educational establishments to trade bodies and PRS for Music’s members.
Daniel said: “The videogames industry is going through unprecedented changes and I am very pleased to be part of the new UKIE team that is at the heart of this evolution. It is more important than ever that the industry is listened to and I’m looking forward to raising the profile of UKIE, and the interactive entertainment industry, to our members, policy makers and the general public.”
Mike Rawlinson, Director General at UKIE, said: “I’m delighted to have Daniel join us as the latest addition to UKIE’s staff. His experience of communications within the creative industries will prove invaluable to us as we move to our new identity, UKIE. The interactive entertainment landscape is broader now than ever before and UKIE is here to help create the right environment for this expanding industry to thrive. To do this UKIE needs to engage with new gaming audiences, with our members and with policy makers and Daniel will be here to make sure that the interactive industry’s voice is heard.”
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Contacts:
For all press enquiries, please contact the ELSPA press office on T: +44 (0)20 7300 6143 or E: press@ukie.info
About UKIE
The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole, such as age ratings, child safety and IP protection.
UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.