The Interactive Entertainment industry is a growth industry of the future, and the jewel in the crown of the UK’s creative industries. Video games are more popular than ever before, played by people of all ages at home, online, and on mobile phones. Games cover a range of genres and styles, including hardcore games, casual games, social games and MMOG (Massive Multiplayer Online Games). Games are also increasingly used in the classroom as educational aids, and as part of an active and healthy lifestyle.
Facts and figures on the games industry can be viewed here.