Kantar Worldpanel

Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions by our clients. Our expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally. The Entertainment arm of our business tracks purchasing behaviour within games, videos, music and books, both the physical and digital elements. We work with the biggest names in the home entertainment market, from the film studios and grocers, to games publishers and music labels, as well as partnering with industry bodies (The British Video Association & The British Phonographic Industry) and trade press (Cue Entertainment, MCV & Record of the Day).