UKIE is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership.
We’re here to help ensure that our members from the videogames and wider interactive entertainment industry have the right economic, political and social environment needed for this expanding industry to thrive.
We provide a range of services to meet the shared needs of our members and to further the interests of the interactive entertainment industry as a whole:
We build strong working relationships with parliamentarians and policymakers to ensure industry needs are met through appropriate Government support.
Our dedicated intellectual Property Crime Unit seeks to minimise the damage caused by intellectual property theft and catch those responsible for this criminal activity.
We act as a public information resource, to help consumers and the media better understand gaming.
We provide advice to budding IP creators and sellers on how best to pursue careers in the industry.
We work with our European partners, ISFE to ensure our members are aware of key EU developments and to promote the priorities and interests of the industry in Europe.